Brand value is a term used to describe the monetary worth of a company’s brand. It is calculated by multiplying the brand’s strength by the brand royalty rate and the brand revenues. The stronger the brand, the higher its value. The royalty rate is the percentage of revenue that a company earns from licensing its brand to other companies. The higher the royalty rate, the more valuable the brand 1. According to your list, here are the top 10 most valuable brands in 2023: Amazon - $299.3B Apple - $297.5B Google - $281.4B Microsoft - $191.6B Walmart - $113.8B Samsung Group - $99.7B ICBC - $69.5B Verizon - $67.4B Tesla - $66.2B TikTok - $65.7B Data Source: Visual Capitalist #Marketing #Brand #Ads #Google #Facebook #Tiktok #ebay #Amazon #Retail #Tech #Media #Samsung #Walmart #AWS #Branding #Growth #Lead #Generation #banking #Finanace