Founders in the services industry are laser-focused on lead generation. While the number of leads is critical for success in technology and professional services, there's a more fundamental business challenge that must be addressed first. The services space is commoditised which means there is nothing unique that you are selling which would be different to your competitors offering; and there are tons of companies offering the same. To really stand out spend a considerable amount of time on positioning. In your commoditised space think about what is unique in your offering and what value it would generate for your end client. Polishing and refining this uniqueness is what will differentiate you from your competitors. Once you've addressed the positioning challenge, tackling lead generation will yield significant results. Source: Taha Anis