TikTok's $20 Billion Shopping Pilot: Is Amazon in Danger? TikTok is quickly becoming a major player in the e-commerce space. The app's new shopping feature, which allows users to buy products directly from creators and brands through live streams and product pages, is already generating billions of dollars in sales. This is a major threat to Amazon, which has long dominated the e-commerce market. TikTok has several advantages that could make it a major player in the market, including: - A massive user base of over 1 billion active users - A highly engaging shopping experience that allows users to watch live - streams of creators showing off products and ask questions in real time - A strong algorithm that is constantly recommending new products to users #TikTok #experience #commerce #amazon #sales #Retail #growth #ShopTiktok #Amazon #Fba #AmazonRetail #AmazonFBA #Maretplace #LearnWithLarry #Marketing #UGC #Content